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Regards selling on Ebay, the first thing you must do is have a minimum amount you expect, don't be generous, but be realistic. Speak with dealers, tell them you are interested in buying a new model and wondered what you could expect for your model if you sold it private, they will usually give you a realistic idea, don't mention ebay though. Another thing to do is see if the same or similar are going for sale and seeing there prices, if checking similar models on Ebay, the best thing to do is place the item in your watch list and wait for the auction to end, you can then check what it went for, remember people will bid furiously in the last minute of an auction.
Once you have your minimum sell price, you then have to decide whether you want to have a low start price with a reserve for your minimum amount, or a start price for your minimum amount and no reserve. You are charged by ebay for a reserve and I believe for your start price, these charges are on a percentage basis, so it's not worth doing both.
If you use a reserve, you will get a few questions asking what that reserve price is, it is up to you if you let these people know the reserve price. Personally, when I wait for the first enquiry and then 'reply to the question publicly' so everybody can see it. This is because for me, the reserve is just to stop it for selling for less than I want it to and is not a secretive thing.
It is good to state in the description that people are bidding to purchase and not to view, if people wish to view to contact you before the end of the auction. Also stipulate Cash only and on collection.
DO NOT ACCEPT BANKERS DRAFTS OR CHEQUES!, There are serious fraudsters out there that are making a killing with these types of purchases. A friend of mine just got ripped off by accepting a Bankers Draft in exchange for his nice shiny Audi!, the guy even stood there cool as you like in my friends house while he tried to phone and verify if it was genuine!, my friend has had to change his door locks in case the bloke had clocked the contents of his house!.
As for good timing, I can only think that you may want to wait for better weather (people feel more like getting away and camping in good weather) and also when there are not many similar items to yours on sale.
That's about as good as my advice gets.
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