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Quote: Originally posted by gedsjeep on 26/11/2018

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so, heres my question.

when the current old people all die, what are they doing to encourage the next generation of caravanners? and i mean the generations younger than me (50) that are not already involved in camping and caravanning?.

because it sounds like "not much" from the description above?

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Quote: Originally posted by nelmo on 28/11/2018

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Quote: Originally posted by gedsjeep on 26/11/2018

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so, heres my question.

when the current old people all die, what are they doing to encourage the next generation of caravanners? and i mean the generations younger than me (50) that are not already involved in camping and caravanning?.

because it sounds like "not much" from the description above?

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How did you start? Did you read a magazine? Unlikely...you have friends or family that tell you about it or (like us), you start off camping and realise it's too darn cold in a tent

I don't think many people are swayed by a magazine.

As an aside, I edit a magazine for a small car club and I know how painful it is to get new and interesting content. As with any job, don't knock it until you've tried it...

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Quote:

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my family was at it way before i turned up, but the question was sort of aimed at the club, as well as the magazine. looking at their adverts its not like they will appeal to a younger demographic.

so what do they offer younger caravanners?

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Quote: Originally posted by The 2 Tops on 26/11/2018

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Leaflets binned - magazine will follow after a quick browse through. Really fed up with the persistent syrupy headings for items in the mag - editorial staff must think themselves real smart a**es!
Bertie.

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Quote: Originally posted by David Klyne on 27/11/2018

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The same question was asked on the CMC forum and this was the official response:-

Regarding your response around unwanted advertising and communications this is more of a complex matter. The magazine has a significant cost attached to it and its main function is to provide our members with information required to enjoy their main hobby, which is touring. Regarding the advertising and loose inserts, we endeavour to make hobby specific and or relevant to the demographic. Without the support of advertising, the whole cost of producing the magazine would be a cost. As a Club we need to consider spend wisely.

Many of our advertisers are now either member offers (most exclusive to our members) or products which are related to the Club shop, where members receive a discount to purchase relevant products to support their touring lifestyle. Look out for the member offer and Club shop icons.

The leaflets (inserts) that accompany the magazine, do perform well, indicating that members are using the products and services advertised, however we understand it is not for everyone. We do have strict guidelines on advertising we accept through our channels. We also understand that any advert is only relevant if an individual is considering that purchasing that product or service."


So the usefulness of the leaflets is monitored and saves the Club money. I counted seven leaflets in my magazines. Four were for charities which I am sure people will want to consider given the time of year. I will certainly donate to one of them. One was for beer and one for wine also appropriate for the time of year and the other was to do with men's shaving products.


If it helps finance the distribution of the Club magazine I don't see a problem but some people expend more energy complaining about them that actually putting them in the recycling?

David

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Quote: Originally posted by woodman2 on 27/11/2018

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You are all missing the fun element of this.

Save all the prepaid envelopes, then mix up the reply forms and send the stuff back to them!

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