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I too always mention in the feedback what the item actually was, as it actually makes life easier for me if I am trying to find where I have bought similar items before.

Ebay is definitely falling short these days in my opinion - ridiculous amounts being charged for postage/delivery, private feedback and too many items only listed at a Buy It now price on what is supposed to be an auction site.  Paypal fees for sellers on top of the Ebay charges are also making selling a problem. 

Theres a bit of confusion here, private feedback and private listings are two seperate things, the op is posting about private listings, if you're a seller you cant have private feedback. I agree with the op that it would be nice to know how good previous items sold are, private listings are best for personal or one off items but no need for multiple sales. That said the feedback system is not as useful as it was, many buyers just dont bother leaving feedback anymore and sellers can only leave positive for buyers so there isn't a true picture from either side anymore.