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Topic: Blacks - Closing Down Sale
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Page: 1 2 3
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05/10/2009 at 9:59am
Location: Outfit:
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Joined: 06/4/2008
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I'm really sorry that Blacks and Millets are having such troubles, but I can't say I am very surprised. I stopped using them years ago, when they converted from a camping shop to a camping fashion shop.
All the camping shops I know that are doing reasonably well are independents; they concentrate on selling things that their customers want to buy and change rapidly to the changing market. It seems to me that Blacks/Millets were/are inflexible, and wasted expensive shop space filling up their stores with 50,000 different makes of boot and anorak, whilst throwing out all the useful stuff like primuses or trangias, water carriers, a range of different tents, more than just 6 different sizes of the same cheapy cheapy dome tents, and all the other stuff which actual campers actually want.
Check out companies like PJ camping and the Complete Outdoors. They do much the same as Millets, just better.
I bet if Blacks re-invented themselves as an out-of-town large camping set of reasonably independent stores, they would do better. I also bet if they trusted their employees more to stock what the local market wants, they would also do well.
Charlie
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