Topic: 2009 outwell new pictures
The Outwell brand has been one of the leading brands in the tent market through innovation, quality and design. This has helped them launch their brand across Europe successfully challenging other brands such as Vango and Khyam. Outwell has now become the most high value brand on the outdoor camping market.
When perfection is the only parameter
For 2009 Outwell are launching their new flagship brand - the Avantgarde collection. This collection will sit above the Premium collection in the Outwell tent range. As camping moves forward with technology, and the demand for quality becomes higher, this range meets the needs of the modern camping family. The idea of this Avantgarde collection is to enhance the ambiance of the camping lifestyle.
The new Avantgarde integrates the finest materials with the newest technology, it completely redesigns the interiors of the tents with cutting edge trends and patterned interior and exterior. Outwell have taken every measure to ensure that each tent has a great deal of personalisation and have introduced a new colour scheme in Mocha to launch the collection with.
Matching Accessories
As with every Outwell tent range, all the accessories are there to match from windbreaks, canopies carpet to footprints. This range is for the campers who want to achieve the home away from home feel that hasn’t quite been achieved with tents thus far. The range offers top comfort, top class and luxury.
The tents included in the range are very similar to the Premium range of tents such as the Vermont and the Idaho. However the Avantgarde range has more personality and quality of ambiance.
Models in the range
Outwell Ohio L/XL comfort rated 4 - 6 person
Outwell Maryland XXL/XL comfort rated 8 - 12 person
Outwell Arkansas 5/7 comfort rated 4 - 6 person
The future - how will the market react to the Avantgarde range
One can never quite be sure how a new range such as the Avantgarde range will be taken in the marketplace. The Outwell brand has already attached itself to the top end of the market in terms of price point. However in such times of economic turmoil, will people spend £700 - £800 on a luxurious tent in the UK market or will they simply just stick to what makes camping so much fun - the simple family tent.
