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Topic: Outwell Montana Lake
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24/2/2011 at 10:49am
Location: Outfit:
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Joined: 02/7/2008 Platinum Member
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Hi Road_Hog,
I would normally agree with you but in this instance im sorry but I just dont when it comes to Outwell. Yes you make changes and upgrade your product in answer to customer requirements and known faults to maintain ongoing sales of a product but this also must make financial sense for the company.
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If you look at most tents, they will fix any major problem (that hits sales of the tent) in the second year. Then after, they will start adding the customer 'wants' year by year.
Ok lets take the Norfolk Lake for example, a great tent with a strong following next too the Bear Lake in fact but with one main design issue, a sloping entrance and no canopy. So what do Outwell do, taking into account the tent has a following? They drop it then spend money on re tooling as such and produce the Clear Lake which is basically a Norfolk but with less features and hay guess what a sloping entrance and no canopy !!! Now please tell me how this makes commercial sense?
They listened with the BL canopy but I guess that the Monty has always been a good seller for them over the last few years with so many new campers taking up our pastime combined with the fact that just about every Outwell dealer sells the Monty even if they dont sell the Lake range. Monty's are around every corner and in every camping shop, they are thrust at you on every internet page you open and are regularly the subject of special offer events. Is it any wounder that it is Outwell's best selling family tent !!!! I just would like to know the fallout rate of these amassed units because as shirleys said above; "tonnes of monty's on ebay atm" does this suggest a difference between the best selling tent and the best overall tent in light of the recent awards?
Anyway I should butt out as there are hundreds of happy Monty owners on here so it must just be me being cynical
------------- Dont dream your life, live your dream, or just go down the pub !!
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25/2/2011 at 3:55am
Location: Warwick Outfit: Outwell Montana 6
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Quote: Ok lets take the Norfolk Lake for example, a great tent with a strong following next too the Bear Lake in fact but with one main design issue, a sloping entrance and no canopy. So what do Outwell do, taking into account the tent has a following? They drop it then spend money on re tooling as such and produce the Clear Lake which is basically a Norfolk but with less features and hay guess what a sloping entrance and no canopy !!! Now please tell me how this makes commercial sense?
Sorry, you're throwing logic at me. If you met the people that run the marketing department, then you'd understand.
I was an area sales manager for Honda (UK), not bikes or cars, but Power Equipment and dealt with the Lawn & Garden/Industrial side. I used to be responsible for part of our dealer network, that was probably very similar to camping outlets, looking after single privately owned dealers right up to national outlets like Go Outdoors.
I spent a lot of my time fighting the mareketing department and their idiotic decisions. Unfortunately, the marketing department decides what happens with the product, not the sales side.
So, my initial statement still stands, there is a reason why they don't sort all the problems in one year. As for the idiotic decisions, well that's what happens when you get graduates who are more interested in CV building than doing a good job.
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