You've hit the nail on the head, they aid location of your unit from afar. They are especially useful on the rally field where large numbers of caravans are all in row and there is very little to differentiate your row from the next.
The trick is to get a unique windsock or a combination of windsocks that mark you unit out from the rest.
You can buy them on ebay or look using google. Windsock supplier will usually supply everything you need - windsocks, poles, ground stakes etc.
To assist when at night you can even attach lights to the poles.
Of course some people fly them because they can and for no other reason because it tells others where their from, e.g. you see a large number of flags with a white rose on them. Remember not to put them to close to the red rose .
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