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I don't think you'll need to book unless you want to stay on the largest all-singing/all-dancing type sites.  There are thousands of smaller sites, and at that time of the year, large numbers of French holidaymakers are on their way home, leaving available pitches.  Have a look at the website for municipal campsites (usually sites on the periphery of towns and villages, walking distance to shops etc) and often reasonably priced.  You'll almost always find a pitch on these sites, especially if you look in mid afternoon.  If you don't like the look of a site then there will almost always be another not far away.  We've just stayed on one such site, for eight euros per night, including hook-up, two adults, car and caravan.

Some sites have a freezer for icepacks, and others may hire you a fridge.  When we had just a cool box we used to freeze litre packs of orange juice - which could be consumed when they thawed out, saving space which an icepack would take up!