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We have the Ambassador with the CarbonX frame.  It did cost an arm and a leg, but the quality is about as good as you can get.  Even though Ventura are owned by Isabella, the Ventura's are not made in Denmark, but in an Eastern European factory and therein lies the difference.  If you study the seams and the stitching and finish, you can see this.  Venturas are a very good cheaper alternative though.

If you really enjoy a full awning, you can't go wrong with an Isabella Ambassador.  However, we have grown increasingly in favour of making do with less weight and hassle and to be honest, we favour our smaller Isabella Magnum.

We've bought our Ambassador new 2007, but I still think you could count its total use in weeks - so not our best purchase in value for money.  If I was buying again, I would go for 2nd hand (as I did with the Magnum). Let somebody else take the hit on the wallet and buy yourself an awning that it likely to have been used for a few weeks per year, but will last a lifetime.  Also, if you buy 2nd hand, you can get most if not all of your money back if you later change your van and need to change the awning.