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 Topic: Invasion of the GIANT decals
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26/10/2010 at 6:22pm
Location: Lancashire
Outfit: Nissan X-Trail & Bailey Ranger
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Looking at the new caravans being released by the main manufacturers, it's clear that there's a war going on: who can have the biggest, least-subtle decals.
I'm not talking about the abstract swirls and swooshes which are used to help break up the impact of the slab sides of a caravan, but rather the lettering of make and models.
Bailey, Swift, Sterling, Eldiss and Lunar all shout their names with large lettering over the front window, and bawl the model name in big signs down the sides or at the rear. The worst of all is Dunster House, who ironically shout "STEALTH!" in shiny, silver lettering a foot high on the brow of their new models.
Why? What's the point? Is this meant to be used in a game of campsite Top Trumps? If so, why not have all the caravan's vital statistics printed neatly on its rump so everyone can join in....
"My MTPLM is 1,457kg"
"Oh really? Well I have a user payload of 250kg!"
All this corporate branding may be great for the manufacturers, but for the users it's getting silly and embarrassing. Caravans are ugly enough without looking like mobile advertising hoardings. Could the designers consider toning it down a bit? After all, there is the idea that "less is more".
Then again, in today's logo-obsessed world, where some people are decked out head to toe in other people's names, perhaps people really do want to shout at every one passing by about exactly how much money they've spent on their brand new "leisure vehicle".
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