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13/11/2016 at 2:02am
Location: West Yorkshire
Outfit: Bessacarr Cameo 625 2011
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There is a method to the construction. For consumer surveys, this would start with a number of focus groups comprising no more than 12 persons. The objective is to elicit from them as many factors as possible that are important to them is relation to what you are researching.
If there are many, these would have to whittled down. In telephone surveys, respondents have a tolerance of approx 20.
Now use these factors to to question your respondents about 'How satisfied or dissatisfied are you with...', followed by the same questions again, this time 'How important or unimportant is...' both using 1 to 10 scales. Then you can add questions about 'How much do you agree...'; 'How likely are you to recommend...'and so on. You could have some closed questions too, along with some demographics. Beware the novice trap of of asking 2 questions in one, and keep questions short!
Compare the satisfaction scores with the importance scores to find the biggest gaps / whats most important to people. The top 3 or 4 will be the areas to address, until the next survey.
It should not be necessary to construct 2 surveys if the original is designed properly - commercially you could not charge a client twice...
You might get some ideas from survey sites that do shorter punchy quick fire surveys, rather then the traditional style above - depends what you want. Here's one of the better ones, but you will have to register..
http://www.yoursaypays.co.uk/
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Topic: Comfort Outdoors
